🧭 User Journeys vs. User Flows: What’s the Difference?
Both are essential UX tools—but they zoom in on very different things.
📌 User Journeys = Big-picture thinking. They map the full experience across time and touchpoints—emotions, thoughts, and behaviors included.
Example: Searching for a new doctor, checking reviews, booking an appointment, and finally visiting the office—all across different platforms.
📌 User Flows = Laser focus. They show the exact steps a user takes within a product to complete a task.
Example: Logging into a patient portal and checking lab results from your first visit.
When combined, journeys and flows offer both macro and micro views—a must for truly user-centered design.
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