Visual design is the first thing users notice when they encounter a digital product like a website or app. It plays a large role in capturing users’ attention, defining brand identity, and creating an emotional connection. Designers often choose visual elements they believe effectively represent specific brand traits. However, since you and your team are not the users, it’s necessary to gather feedback directly from your target audience to assess the effectiveness of your designs. Aesthetic choices, branding, and the impact on user behavior can be assessed through various methods. In This Article: - Visual-Design Testing Methods - Attitudinal Testing Methods for Visual Design - Behavioral Testing Methods 📌 Link to the article: https://www.nngroup.com/articles/testing-visual-design/